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Your AI tele-caller handles customer calls effortlessly, escalating to human help only when truly needed.

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Your AI agent will let your customers speak naturally, interrupt, change topics - and always have a fantastic experience

January 2012
Co-founder Dan finishes the economics degree he promised his mum he’d complete, only to never use it and start his own clothing business (love you mum).
June 2016
Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.
August 2017
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.



To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume


What can it not handle?

Our system can manage all kinds of customer inquiries and make decisions based on the information provided during onboarding. You can also train the AI agent continuously after going live.

How do I know how the conversations are going?

You'll have access to a dashboard on our app that shows where stakeholder action is required, the number of high-intent calls received, and follow-ups needed. You'll get a summary of overall conversations, so you won't need to worry about every single call.

How cheap is this compared to my IVR + telecaller setup?

Based on our detailed study, if you're spending Rs. 100 on your current setup, with Formi, you'll only spend Rs. 5.

When should I optimise the cost of hiring telecallers after implementing this?

- Most of the inquiries your telecallers handle are repetitive and basic.
- You miss opportunities during busy hours because your staff is overwhelmed.
- Customers call during times when there is no staff available.
- It's becoming difficult to train and monitor telecallers to ensure they are improving customer experience.

Ready to improve your customer experience? Request a Demo for free today.

Experience a personalised demo. It's free for the first 100 calls!

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BYG Brewski - GYLT

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EcoFusion Energy

"Startub's team provided exceptional service from start to finish."

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Artisan Home Decor

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